BYU wants you to wear blue!

Coach Mendenhall and the BYU football team have asked all fans to wear blue to the games. Why is this important to them?

1. Improved home field advantage: A stadium filled with blue will amplify our home field advantage.
2. Quality recruiting: Great football players want to play in a great stadium with great fans.
3. Enhanced university image: When everyone wears blue, we show we believe in the team.
4. Positive fan experience: The fans will feel that they are a part of something bigger than themselves.

The members of Cougarboard.com, an online community of BYU sports fans, decided to answer the challenge by initiating the Cougars Wear Blue campaign.

NEWS UPDATE: Dick Harmon wrote an article about our campaign. Please forward that article to all of your friends!